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Reebok Pump

he Reebok Pump is a line of athletic shoes that was first released on November 24, 1989. 

It was the first shoe to have an internal inflation mechanism that regulated a unique fitting 

cushion in the lower and upper tongue to provide locking around the ankle.


We helped The Others to inflate some CGI objects for the relaunch announcement, focused 

on Hong Kong’s target. 

Client:  Hypebeast

Creative direction:  Enric Soldevila

Production & AD: The Others

3D Animation: Groc

Composition: The Others

Making of

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