he Reebok Pump is a line of athletic shoes that was first released on November 24, 1989.
It was the first shoe to have an internal inflation mechanism that regulated a unique fitting
cushion in the lower and upper tongue to provide locking around the ankle.
We helped The Others to inflate some CGI objects for the relaunch announcement, focused
on Hong Kong’s target.
Client: Hypebeast
Creative direction: Enric Soldevila
Production & AD: The Others
3D Animation: Groc
Composition: The Others
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