The Reebok Pump is a line of athletic shoes that was first released on November 24, 1989. It was the first shoe to have an internal inflation mechanism that regulated a unique fitting cushion in the lower and upper tongue to provide locking around the ankle.
We helped The Others to inflate some CGI objects for the relaunch announcement, focused on Hong Kong’s target.
Final customer: Hypebeast
Creative direction: Enric Soldevila
Production & AD: The Others
3D Animation: Groc
Composition: The Others